Our Firm & Leadership
About Us
We specialize in real estate advisory grounded in transactional experience and thorough market analysis. We work across the United States. Our approach and analytical perspective step outside the spreadsheet and evaluate the human psychology that drives leasing and buying decisions.
We use a data driven approach to measure performance and seek multiple sources of data to validate the thesis, then apply a practical reading of how people use places. Those differences show up in vacancy, rents, sale prices, and turnover. The market and consumer sentiment and experience often explain why one asset outperforms another.
Data has limits. Relationships fill the gaps and we leverage commercial brokers, government, capital markets, and economic development professionals for market color. From commercial developments to residential portfolios, we strive to provide a nuanced picture of what is happening with companies, workers and residents in a market and how that translates to real estate.
Principal
For more than a decade, Julie Chang worked on Wall Street with buy side and sell side clients in market data, technology, and analytics.
As a licensed California real estate agent, she saw how emotion shapes residential and multifamily decisions. She brings that perspective to her analytical work: data still leads, but people determine how an asset performs. Real estate is built for occupants, not spreadsheets.
Julie is a graduate of the University of Texas at Austin and a Texas native. Travel and time spent in different cities sharpened her interest in how the built environment shapes community, walkability, the workforce, and everyday satisfaction. Desirability is easy to understate and hard to ignore in financial results. Once you control for location, why do two similar assets perform differently? We keep building the analytics that answer that question for institutional clients developing the next generation of real estate.